DuPont Joins $20 Million PR Campaign to Defend Biotech and Chemical Ag

DuPont today joined an effort to bolster the image of agriculture and enhance public trust in the U.S. food production system. The initiative is led by the U.S. Farmers & Ranchers Alliance (USFRA), a new initiative represented by more than 40 of the leading farmer- and rancher-led agricultural organizations.

The USFRA was established in October 2010 and represents farmer and rancher organizations that reach nearly all aspects of U.S. agriculture. The Alliance will work to increase the role of U.S. farmers and ranchers as the voice of animal and crop agriculture on local, state and national food issues. It also will serve as a resource to food companies on the benefits of modern production agriculture and work with leading health, environmental and dietary organizations.

"DuPont is proud to support the U.S. Farmers & Ranchers Alliance as they bring together an unprecedented group that crosses all boundaries in modern agriculture with a single goal of building understanding about the dependable, abundant supply of food produced by today's farmers and ranchers," said DuPont Executive Vice President James C. Borel. "There is an increased need to reinforce the importance of agricultural contributions and its value to society, and promoting the merits of a career in agriculture also are essential to recruiting tomorrow's farmers and innovators." 

Smoking Could Kill 8 Million a Year by 2030: WHO

By Kate Kelland

Tobacco will kill nearly six million people this year, including 600,000 non-smokers, because governments are not doing enough to persuade people to quit or protect others from second-hand smoke, the World Health Organization (WHO) said on Tuesday.

Since there is often a lag of many years between when people start smoking and when it affects health, the epidemic of tobacco-related disease and death has just begun, the WHO said. But by 2030, the annual death toll could reach 8 million.

The United Nations health body urged more governments to sign up to and implement its tobacco control treaty, warning that if current trends persist, tobacco could cause up to a billion deaths in the 21st century, a dramatic rise from the 100 million deaths it caused in the previous century.

So far, 172 countries and the European Union have signed up to the WHO's Framework Convention on Tobacco Control (FCTC), which came into force in 2005 and obliges them to take steps over time to cut smoking rates, limit exposure to second hand smoke, and curb tobacco advertising and promotion.

The WHO noted some encouraging recent moves -- Uruguay now requires health warnings that cover 80 percent of the surface of tobacco packs, and China last month implemented a ban on smoking in public places such as restaurants and bars.